A downloadable game

Pitchure This is a card game inspired by storytelling games like Cards Against Humanity, Dixit and Codenames.

The game is simple.

Pitch an idea using a Picture Card to represent the idea.

The best Pitchure (Combined pitch and picture) that matches the Brief Card wins.

Pitchure This was created as a final year design project. Using the medium of a game, it challenges the arbitrary relationship between logos and brands to deconstruct the importance of a logo with an idea and product. The game is designed to introduce the relationship of the brand, logo and brand identity in an accessible form and to provoke deeper discussions about brand design and logos.

Install instructions

Printing Instructions

  1. Print this out at a local print shop.
  2. This game is is best printed with a color printer on a A4 white card stock (200 gsm+).
  3. If you want you can print black on the back of the black cards.
  4. Cut the cards with a paper cutter. The more precise the cut the easier the cards will handle.

Thanks for downloading Pitchure This. Feel free to leave any feedback on the itch.io page or email me at pitchurethis@gmail.com.


PitchureThisV1.1.pdf 1 MB
PitchureThisTheory.pdf 1 MB

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